Ipca Laboratories Limited is an international pharmaceutical company based in Mumbai, India. Ipca sells these APIs and their intermediates world over. Ipca Laboratories Ltd is a fully integrated pharmaceutical company engaged in the manufacturing, marketing and distribution of Active Pharmaceutical Ingredients, pharmaceutical formulations and medicinal products across the globe. we are one of the world’s largest manufacturers and suppliers of over a dozen APIs. These are produced from scratch at fully-automated manufacturing facilities, approved by the world’s most discerning drug regulatory authorities like UK-MHRA, EDQM-Europe, and WHO-Geneva, among others.
Role :
- Brand Management.
- Identifying new avenues to develop brand portfolio.
Key Responsibilities :
- Designing product strategies and ensuring their timely execution.
- New launch proposal to strengthen the portfolio.
- Coordination with sales team to ensure strategy implementation.
- Specifying market requirements for current & future products by conducting market research.
- Planning and Design promotional material / tools to support the sales / marketing objectives with cost effectiveness.
- Train, motivate and guide the field force to ensure the continuous growth of the brand.
- New product identification and new launch.
- Act as point of first reference for all product related enquiries.
- Entry Barriers-To create entry barriers for the competition by innovating the product and packaging.
Functional Knowledge / Skills :
General
- Product knowledge
- Market dynamics & competitive behavior
- Data analysis
- Goal oriented
Specialized
- Managing brand expenses
- Strategic and tactical implication for better performance
- ROI strategy
- Awareness of competitors & market trends
- Active Listening
Key Competencies:
- Excellent communicator
- Should be able to work well with a wide range of people
- Able to inspire others
- Should be able to manage different projects
- Should be energetic and passionate about work/product
- Good presentation skills
- Able to work well under pressure
- Organized and methodical
- Deadline-driven, creative
Interested candidates please forward cv on neha.jaybhaye@ipca.com
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