Dr. Reddys Laboratories Recruitment for Group Product Manager

Dr. Reddys Laboratories Hiring Post-graduate with MBA and has issued notification to accept Applications.Dr. Reddy€™s Laboratories Ltd. (NYSE: RDY) is an integrated global pharmaceutical company, committed to providing affordable and innovative medicines for healthier lives..Application form link provided at the end of post.

Vacancy summary details :

Company Name: Dr. Reddys Laboratories
Location :Ameerpet
Post Name: Group Product Manager
Qualification: Post-graduate with MBA
Experience:5 to 8 Years
No of Vacancies: NA
Details of Salary: Not Disclosed by Recruiter
Opening date for online Application: 08/02/2021
Date of examination: NA
Time and Venue :NA
Mode of application : online
Selection Process: Shortlisted candidates may called for selection process ( Personal interview , Group discussion , etc…,)
Skills Required: Performance Orientation, Business dynamism

Job Description/Skills Required:

Developing Annual Marketing Plan, developing Annual Promotogram and allocating Promo Budget
- Generate market insights on Demand generation activity mix, Channel schemes and Field team development needs
- Preparing Annual marketing plan by incorporating market insights and optimizing demand generation activity mix
- Preparation of Annual Promotogram and scheduling brand wise activities, inputs and samples on monthly level
- Preparing Annual promo budget plan, Optimizing Promo spend to drive better ROI and Allocating brand wise budget and as needed for Trade marketing
- Customized and innovative interventions in the program to make it interesting for the chemists and sales teams.
Developing marketing communication, sharing materials with field and training for effective delivery
- Generate brand insights from Rural markets that could lead to superior communication and promotional activities.
- Prepare Brand Wise Visual Aids and LBLs in collaboration with respective GPMs/ PMs
- Periodic MIS and circulars about brand’s achievement, market trends etc to keep the field sales team abreast of the current information and motivate them
- Analyzing effectiveness of Marketing communication and upgrading content accordingly
- Plan & conduct Cycle meets / briefing sessions on brand communication/ inputs.
- Monthly field work for feedback & reinforce brand communication.
Driving Execution excellence, Trade Marketing and Commercials
- Plan for monthly inputs as per annual promotogram and Coordinate with product managers and vendors for inputs/samples for Vistara
- Coordinate with selected vendor on agreed time, quality and quantity supply of inputs.
- Getting all necessary LMRC approvals from Medical, Legal and Compliance teams
- Allocate inputs to field team as needed and ensure timely dispatch by coordinating with all relevant stakeholders (vendor, business, supply chain, finance and Quanta teams)
- Continuous monitoring of the planned activities, analyzing Return on Investment and reorganization of promoted initiatives to improve cost without affecting top line.
- Planning and execution of trade commercial and loyalty schemes and coordinating with respective brand managers for Brand BTL schemes
Driving Digital excellence
- Plan for Annual Digital Engagement Drive with HCPs and Chemists
- Driving monthly webinars in coordination with respective brand team
- Driving customer engagement and CRM programs thru active usage of Whatsapp & SMS
Driving Impact from analyses and Problem solving
- Analyze relevant outside in data and drive improvement jump in ranking, growth more than market)
- Segmenting HCPs and Chemists on DPM and driving excellence thru customizing segments wise activities and inputs/samples
- Analyzing RCPA/Schemes Performance/Activities Performance and making improvement plans for RSEs
- Competitive benchmarking and key activities tracking
- Energizing meetings: Prepare for senior management reviews / discussions with compelling narratives and driving influence on desired outcomes.